Our Services

Virtual brands, delivery growth & the full food consultancy stack.

Our flagship work is building and operating virtual restaurant brands on Uber Eats, DoorDash and Deliveroo — turning existing kitchens into multi-brand revenue engines. Around that sits a complete consultancy capability: strategy, masterplanning, concept, feasibility, tendering, operations and brand introduction.

Service 01

Virtual Brands & Delivery Growth

Our flagship capability — turn one kitchen into many revenue streams.

This is what we're best known for. We design, launch and operate virtual restaurant brands that run from your existing kitchen and trade exclusively on Uber Eats, DoorDash, Deliveroo, Menulog and Grubhub. You can plug into one of our proven, ready-to-trade brands — or we'll build a bespoke concept tailored to your kitchen capacity, neighbourhood demand and margin targets. Either way, you unlock incremental delivery revenue without new fitout, new staff or new rent.

Best for

Restaurant partners, dark kitchens, hotels, pubs, clubs and food halls with spare kitchen capacity looking to grow revenue without growing footprint.

Outcomes

  • Incremental delivery revenue from day one — typically 20–60% uplift on existing kitchens
  • Better basket size and rating across Uber Eats, DoorDash and Deliveroo
  • Higher platform ranking through optimised menus, photography and promotions
  • A defensible, on-brand presence in cuisines you don't currently own

Deliverables

  • Access to Nomad's portfolio of proven virtual brands
  • Bespoke virtual brand creation (name, identity, menu, photography)
  • Platform setup & onboarding (Uber Eats, DoorDash, Deliveroo, Menulog)
  • Menu engineering tuned to delivery margins and packaging
  • Promotion, ad-spend and ranking strategy
  • Weekly performance reporting and optimisation
Service 02

Food & Hospitality Masterplanning

The right mix, in the right place, at the right scale.

We define the food and beverage mix, adjacencies, sizing and operator strategy that will make your precinct perform. Working alongside developers, architects and asset managers, we translate visitor demand and trade-area economics into a spatial plan that maximises dwell, spend and repeat visitation.

Best for

Mixed-use precincts, retail centres, airports, stadiums and civic destinations in design or repositioning phase.

Outcomes

  • Optimised F&B GLA and tenant mix
  • Clear positioning across casual, premium and destination tiers
  • Trade-area aligned cuisine and format strategy
  • Higher F&B sales productivity per sqm

Deliverables

  • F&B masterplan document
  • Tenant mix matrix & adjacency plan
  • Operator longlist by category
  • Indicative rent and turnover modelling
Service 03

Food & Hospitality Strategy

Rooted in our belief that great strategy comes from operator-level thinking.

We fast-track your F&B strategy from concept through to operator selection — drawing on global best practice, real operator economics and a deep network of brands. Whether you're launching a new asset or repositioning an underperforming one, we give you a strategy your board and operators can act on.

Best for

Owners, developers and asset managers needing clarity before committing capital or going to market.

Outcomes

  • A defensible F&B vision and positioning
  • Aligned stakeholders from board to leasing
  • Reduced risk through operator-tested assumptions
  • Faster path from brief to signed deals

Deliverables

  • Strategic positioning document
  • Customer segmentation & demand model
  • Competitor and benchmark review
  • Phased implementation roadmap
Service 04

Concept & Brand Development

From whitespace idea to a brand ready to trade.

We help operators, owners and investors create new food and beverage brands — or evolve existing ones — with creative expertise grounded in commercial reality. Every concept is pressure-tested against real operating economics, supply chain and customer demand before a single tile is laid.

Best for

Operators launching new brands, owners creating in-house concepts, and investors backing emerging F&B IP.

Outcomes

  • Distinctive, ownable brand positioning
  • Menu and service models that scale
  • Concept that can defend its price point
  • Investor-ready brand documentation

Deliverables

  • Brand strategy & narrative
  • Visual identity direction
  • Menu architecture & price strategy
  • Service model and customer journey
  • Concept pack for leasing or investment
Service 05

Feasibility

Understand what's possible — and what it will really cost.

Independent feasibility modelling built on real operator P&Ls, not desktop assumptions. We stress-test the commercial case for a venue, concept or precinct against staffing, fitout, rent, supply chain and demand — so you know the upside and the downside before you commit.

Best for

Owners and operators evaluating a new venue, concept, acquisition or major refurbishment.

Outcomes

  • Confidence in the commercial case
  • Risk-adjusted return expectations
  • Capex and opex aligned with reality
  • Clear go / no-go decision framework

Deliverables

  • Operating P&L model (3–5 year)
  • Capex and fitout benchmarks
  • Sensitivity & scenario analysis
  • Executive feasibility report
Service 06

Operational Support

An expert in your corner through opening and beyond.

Independent expert advice and hands-on support for management teams and their F&B operators — through pre-opening, opening, stabilisation and ongoing trade. We help precincts perform at their potential and step in when operators need a path back to profitability.

Best for

Asset managers, centre managers and operators needing independent operational expertise on call.

Outcomes

  • Smoother openings with fewer surprises
  • Faster stabilisation post-launch
  • Underperforming operators turned around
  • Asset-level F&B performance lift

Deliverables

  • Pre-opening readiness reviews
  • Operator performance diagnostics
  • Operational improvement plans
  • Ongoing advisory retainer (optional)
Service 07

Brand Introduction

Bring world-class F&B brands into new markets.

We help original food and beverage concepts expand into the Middle East, Asia-Pacific and beyond — and help local owners introduce international brands into their markets. From market entry strategy through to local operator partnerships, we manage the connections and the commercials.

Best for

International brands targeting new geographies, and local groups seeking proven brands to introduce.

Outcomes

  • Credible market entry strategy
  • Right-fit local partners and operators
  • Protected brand standards across markets
  • Faster path to first-store opening

Deliverables

  • Market entry assessment
  • Partner / franchisee shortlist
  • Deal structuring support
  • Localisation and rollout plan
Service 08

Keynote Speaking

Insight, innovation and inspiration from global F&B.

Keynotes, workshops and panels for boards, executive teams, industry conferences and operator forums. We bring perspective from leading precincts, brands and operators around the world — translated into commercial implications for your business.

Best for

Boards, leadership offsites, industry conferences and customer events.

Outcomes

  • Aligned, energised leadership teams
  • Fresh thinking grounded in evidence
  • Practical implications for strategy
  • Memorable, on-brand event moments

Deliverables

  • Keynote presentation (30–60 min)
  • Executive workshops
  • Conference panels & moderation
  • Bespoke industry briefings

How we work

A proven four-stage approach.

Every engagement, regardless of scale, runs through the same disciplined process — shaped to your timeline, your stakeholders and the decisions you actually need to make.

01

Discover

We start by listening — to your team, your customers and your numbers. We pressure-test the brief against what the market is really doing.

02

Define

We turn insight into a clear strategy, plan or concept with the commercial logic and stakeholder alignment to move forward.

03

Deliver

We run the process — tender, recruit operators, build the financial case, write the playbook — alongside your team.

04

Optimise

We stay close after opening, tracking performance and adjusting the plan so the asset reaches and holds its potential.

Talk to us about your project.

Contact us